r Department of MBA - VVV College for women, Virudhunagar

Students Publication

The true purpose of the research is application of its findings. The phenomenal research work of our students are published in the high rated refereed journal. The top-notch articles published in the journal are as follows:

S.NO NAME OF THE STUDENTS TITLE OF THE PAPER NAME OF THE JOURNAL ISSN Number
1 S.Cindhana & C.Anandha Priya
(2015-17)
Consumer Perception & Preference towards smartphone ICTACT Management Journal ISSN 2395-1656
2 R.Mareeswari
(2014-2016)
Customers' Perception about fast moving consumer goods in rural market International Multidisciplinary Innovative Research Journal of VVV College-September 2016 ISSN:2347-3967
3 S.Chinnathai &
T.RamaDevi
(2013-2015)
Promoting Youth Entrepreneurship in India: Perceptions and Suggestions The IUP Journal of Entrepreneurship Development ISSN:0973-2659
4 C.Dharshanaa
(2012-2014)
Interrelationship between FII and Stock Market and their causal relationship with selected Macroeconomic variables in India TSM Business Review ISSN:2348-3784
5 S.Ramakani &
M.Shyamala Gowri
(2011-2013)
Customer's and Retailers Attitude towards FDI in Multi Brand retailing Multi Disciplinary Research Journal of VVV College ISSN:2347-3967
6 R.Revathy
(2010-2012)
Innovative Marketing Strategies for
the Refined Edible Oil Industry: A Multi dimensional Approach
Indian Journal of Marketing ISSN:0972-8703