An innovative initiative by DOMS is the "Campus Company" - 'Young Minds'. The Campus Company provides the platform to the students in practicing and experiencing entrepreneurship. It is a small Company like setup inside the college campus, where the students are the shareholders of the company. The students take care of all activities including Financing, Raw material procuring, Producing, Marketing, Advertising, Accounting and Research & Development. This company enables the MBA students to groom themselves as better entrepreneurs even while they are pursuing their graduation. It promotes student entrepreneurship. The product Fashion Jewellery is marketed under the brand name 'Eve's Choice', food products with brand name 'Suvai' and greeting cards as 'Expression'